About Us
Welcome to SAFAF GO
SAFAF GO is a Pan-African digital marketplace built to connect African producers directly with buyers both locally and globally. We believe Africa’s products deserve trust, visibility, and accessibility on the world stage.
From farmers and artisans to small and medium businesses, SAFAF GO gives sellers a fair platform without middlemen. Our marketplace is designed to make African food, fashion, cultural items, handmade crafts, and everyday essentials easy to discover, purchase, and deliver.
Who We Are
At SAFAF GO, we believe Africa deserves an e-commerce platform built for Africans, by Africans, and trusted across the world. Our mission is to make shopping and selling seamless, safe, and reliable – from the bustling cities to the most remote communities on the continent.
We are more than just a marketplace. We are a movement to connect people, cultures, and businesses across Africa, while giving local products the platform they need to compete globally.
Our Mission
At SAFAF GO, our mission is simple:
Empower African producers by giving them direct access to markets.
Offer buyers authentic, high-quality African goods at fair prices.
Promote Pan-African trade in line with the AfCFTA vision of one African market.
We are more than just a store – we are a movement to make “Made in Africa” trusted worldwide.
Join us as we build a future where African products compete globally, proudly carrying the identity, culture, and resilience of our people.
Founder's Note
SAFAF GO was born from a simple observation: most of Africa’s products are sold informally, and many talented entrepreneurs and local producers lack access to trustworthy platforms that can connect them to a wider market. I wanted to change that.
I started SAFAF GO with the belief that Africa can build its own trusted marketplace — one that values authenticity, promotes African creativity, and helps businesses grow beyond borders. This journey is not just about technology; it’s about people, opportunity, and building an economy where no one is left behind.
SAFAF GO – Africa’s Marketplace, Africa’s Future.